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Brand Affinity
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Brand Affinity
Learn how to leverage Brand Affinity, a tool powered by Iterable AI to help you personalize messaging to your users.
In this course you will learn about Brand AffinityTM, an AI tool that examines your user's engagement history and uses it to label contacts based on sentiment for your brand. In addition, you'll dive into Explainable AI for Brand Affinity to better understand your users and their label assignments.